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As part of the war effort, the government rationed foods like sugar, butter, milk, cheese, eggs, coffee, meat and canned goods. Labor and transportation shortages made it hard to harvest and move fruits and vegetables to market. So, the government turned to its citizens and encouraged them to plant "Victory Gardens." They wanted individuals to provide their own fruits and vegetables.
Nearly 20 million Americans answered the call. They planted gardens in backyards, empty lots and even city rooftops. Neighbors pooled their resources, planted different kinds of foods and formed cooperatives, all in the name of patriotism.
Farm families, of course, had been planting gardens and preserving produce for generations. Now, their urban cousins got into the act. All in the name of patriotism.
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Magazines such as the Saturday Evening Post and Life printed stories about victory gardens, and women's magazines gave instructions on how to grow and preserve garden produce. Families were encouraged to can their own vegetables to save commercial canned goods for the troops. In 1943, families bought 315,000 pressure cookers (used in the process of canning), compared to 66,000 in 1942. The government and businesses urged people to make gardening a family and community effort. The result of victory gardening?
http://www.livinghistoryfarm.org/farminginthe40s/crops_02.html