by DALE MCFEATTERS
Contemplating our immediate future would seem to be a dispiriting and joyless task -- look what it's done to Al Gore -- but these futurists come across as a cheerful and optimistic bunch. Take this forecast:
"People will have more sex." The reason is that women's growing economic power around the world will give them more choices, and one of those choices apparently will be to have more sex.
Perhaps that has some bearing on another forecast: "Americans may turn away from antidepressants." According to the anthropologist who made this call, the 100-million antidepressant prescriptions Americans take "kill the sex drive" but many may quit taking them, one surmises, so they can participate in the general randiness of women having more economic power.
Even stuff that we lay people think is almost surely bad, the futurists view with equanimity like, "Everything you say and do may be recorded." Implanted nanodevices will allow all our conversations and activities to be recorded and recoverable, enabling you to relive junior high at will.
That's because digital storage capacity will grow so large that it will be measured in "yottabytes" -- 1 septillion bytes of data -- allowing "the ability to record and store every second of one's life on a computer (and no doubt post it on Facebook)." Woody Allen said that 90 percent of life is just showing up. Now you won't even have to do that.
This development will come too late for some of us. "Retirees will increasingly return to the work force." It would be nice to be able to send a replacement. This forecast didn't say the retirees were doing it out of boredom or necessity, but implies it's the latter. One-third of Americans who retire are back on the job two years later and -- here's something to look forward to -- "40 percent of seniors say they plan to continue working until they die, and two-thirds of Americans say they doubt that retirement is possible for the middle class."
http://seattlepi.nwsource.com/opinion/394915_daleonline07.html
Clever and Creative Billboard Advertising
Creative uses of billboards in advertising campaigns by various companies.
Alien Billboard
A creepy billboard in Ann Arbor, MI. [link]
Formula Toothcare Billboard
Formula Toothcare "builds strong teeth." [link]
Heineken Billboard
This outdoor campaign from Heineken is an example of how an innovative idea can have a huge impact in a traditional approach. [link]
http://www.toxel.com/inspiration/2009/01/05/clever-and-creative-billboard-advertising/